Who We Are
Performance Capability is operated by Ben Benson. Our website address is performancecapability.com. We are the data controller for the personal information collected through this website, the diagnostic tool, and the email sequences associated with it.
For any privacy-related questions, contact us at: hello@performancecapability.com
What Information We Collect
We collect the following personal information from you:
- Contact information — your first name and email address when you complete the diagnostic or submit a contact form
- Diagnostic responses — your answers to the performance diagnostic questions, used to generate your personalised result and tailor follow-up communications
- Communications — any information you provide when you contact us directly
- Usage data — standard analytics data about how you use this website, including pages visited and time spent
How We Use Your Information
We use the information we collect for the following purposes:
- To deliver your diagnostic result and personalise it to your responses
- To send you the 150-day email sequence you opted into when completing the diagnostic
- To respond to enquiries submitted through the contact form
- To improve our website and services
- To send relevant communications about our programmes, books, and events — where you have given consent
Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent — when you complete the diagnostic and provide your email address, you consent to receiving the email sequence and related communications. You may withdraw this consent at any time by unsubscribing.
- Legitimate interests — we may process data where it is in our legitimate interests to do so, provided those interests are not overridden by your rights
- Contract — where processing is necessary to fulfil a service you have requested
Email Communications
When you complete the diagnostic and provide your email address, you will receive a 150-day email sequence delivering the Performance Capability framework. Every email includes an unsubscribe link. You can opt out at any time. We do not use automated sales sequences without your knowledge — the sequence you receive is the one described at the point of opt-in.
How We Share Your Information
We do not sell your personal data to third parties. We may share your information with:
- GoHighLevel — our CRM and email platform, which processes your data on our behalf under a data processing agreement
- Service providers — who assist us in operating our website and delivering our services, bound by confidentiality obligations
- Legal requirements — where we are required to disclose information by law
Data Retention
We retain your personal data for as long as necessary to provide our services and comply with legal obligations. If you unsubscribe from our email communications, we will retain your email address on a suppression list to ensure we do not contact you again. You may request complete deletion of your data at any time.
Your Rights
Under UK and EU data protection law, you have the following rights:
- The right to access the personal data we hold about you
- The right to correct inaccurate or incomplete data
- The right to erasure of your personal data
- The right to restrict or object to processing
- The right to data portability
- The right to withdraw consent at any time
To exercise any of these rights, contact us at hello@performancecapability.com. We will respond within 30 days.
Cookies
Our website uses cookies to improve your experience and analyse usage. These include essential cookies necessary for the site to function, and analytics cookies that help us understand how visitors use the site. You can control cookie settings through your browser. Disabling cookies may affect some functionality of the site.
Third Party Links
Our website contains links to third-party sites including our Shopify store, YouTube channel, LinkedIn, and benson-speaks.com. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
Changes to This Policy
We may update this privacy policy from time to time. The date at the top of this page indicates when it was last updated. Continued use of the website after any changes constitutes acceptance of the updated policy.
Contact
For any questions about this privacy policy or how we handle your personal data, contact us at hello@performancecapability.com or through the contact page.